GeraMarket in Georgia 2026 — Selling in Tbilisi, Batumi, Kutaisi
Published April 21, 2026 · 9 min read · ქართულ ენაზე თარგმანი მოდის
Quick answer
GeraMarket is an ecommerce marketplace for Georgia (the country — საქართველო, capital Tbilisi, not the US state of Georgia). Sell in ₾, settle to TBC, Bank of Georgia, or Liberty Bank, ship via Georgian Post or Tbilisi same-day courier, and stay compliant with the Revenue Service's 1% small-business regime.
Why Georgia needs a real marketplace
Georgia's ecommerce today runs on Facebook Marketplace, Instagram DMs, Vendoo classifieds, and MyMarket.ge. Buyers phone sellers, negotiate, meet in person, pay in cash. It's a thin layer — no escrow, no buyer protection, no tax compliance. GeraMarket replaces that with storefronts, lari checkout, escrow, shipping labels, and an invoice flow that pairs with Revenue Service e-invoicing.
Revenue Service rules every seller should know
Georgia's tax system is famously simple, which is an advantage for marketplace sellers:
- Individual entrepreneur (IE): Register on
rs.gein about 15 minutes. No minimum capital. - Small-business status (1% tax): Turnover up to ₾500,000/year is taxed at a flat 1%. Above that, you move to the standard 20% regime.
- Micro-business (0% tax): For specific low-earning individual activities up to ₾30,000/year. Less relevant for serious sellers.
- VAT (დამატებული ღირებულების გადასახადი): Registration threshold is ₾100,000 turnover over any 12-month period. Standard rate 18%.
- E-invoices: Issued through the Revenue Service portal (ES invoice). GeraMarket auto-generates sales data in ES-compatible format for export.
Pricing, fees and settlement in lari
- Listing fee: free
- Commission: 5–8% depending on category (fashion 8%, electronics 5%, handmade 6%)
- Payment processing: ~2.0% within Georgia, 2.9% + ₾1 international
- Payout cadence: every 3 days or on demand once balance exceeds ₾100
- Payout currency: ₾ to Georgian bank, USD/EUR to international
Payment rails in Georgia
Buyers on GeraMarket in Georgia pay with:
- TBC Pay (tokenised TBC Bank card)
- Bank of Georgia Pay / mBank
- Liberty Bank Mobile
- PayBox terminals for cash top-ups
- Visa and Mastercard issued in Georgia or internationally
- Apple Pay, Google Pay
- Cash on delivery in Tbilisi, Batumi, Kutaisi — with a ₾2 handling fee
Shipping across Georgian cities
- Tbilisi same-day: ₾8–₾20 via Bolt courier or Glovo
- Tbilisi next-day: ₾5–₾10 via Georgian Post
- Tbilisi to Batumi or Kutaisi: ₾8–₾18, 1–2 days
- Tbilisi to Gori, Mtskheta, Rustavi: ₾5–₾10, same or next day
- To Zugdidi, Poti, Telavi: ₾10–₾20, 2–3 days
- International: DPD Georgia, DHL, FedEx
Georgian competitors and where GeraMarket fits
Vendoo and MyMarket.ge cover classifieds for used goods but lack a transactional checkout or escrow. myauto.ge is vertical (cars only). Facebook Marketplace does reach but no protections. GeraMarket targets small businesses and individual sellers who want a proper storefront with buyer protection, lari settlement, and invoicing that works with the Revenue Service.
Cross-border sellers and Georgia's diaspora
Georgia's diaspora of ~1.6M people — heavily concentrated in Russia, Turkey, Italy, Greece, Germany, and the United States — is a natural buyer base for Georgian food, wine, clothing, handicrafts and Kutaisi-made textiles. GeraMarket supports multi-currency checkout so Berlin or London buyers pay in EUR/GBP while Kutaisi sellers receive ₾.
Georgian language note
Storefront and product pages render in Kartuli (ქართული), English, and Russian. Full marketing translation scheduled for 2026. ქართულ ენაზე თარგმანი მოდის.
Related reading
Sell in Georgia (საქართველო)
Free listing. 5–8% commission. Lari settlement. Tbilisi same-day shipping.
Open a storefront (₾)