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Kenya

GeraMarket in Kenya 2026 β€” M-Pesa Checkout and CAK-Compliant Selling

Published April 21, 2026 Β· 8 min read

Kiswahili translation coming soon.

Quick answer

GeraMarket is a Kenya-ready marketplace: list goods or services in KSh, accept M-Pesa at checkout, ship via Sendy or Pick-Up Mtaani, and stay compliant with Competition Authority of Kenya (CAK) consumer rules and the Kenya Revenue Authority's digital service tax obligations.

Regulation: CAK, KRA, and consumer protection

Online marketplaces in Kenya operate under the Competition Act (enforced by the Competition Authority of Kenya β€” CAK) and the Consumer Protection Act. Digital marketplaces are subject to the Digital Service Tax (DST) administered by the Kenya Revenue Authority (KRA), and personal data is handled under the Data Protection Act 2019 with ODPC oversight. GeraMarket enforces seven-day returns on non-perishables, clear pricing and fee disclosure, and published dispute resolution timelines.

Pricing, fees, and KSh

  • Seller fee: 7% of sale price (lowest-tier) + M-Pesa settlement fee
  • Buyer protection levy: 1% held in escrow until delivery confirmed
  • Listing fee: KSh 0 for first 10 listings per month
  • Promoted listing boost: from KSh 200

M-Pesa integration (Till and Paybill)

Buyers check out with a single M-Pesa STK push. Sellers receive settlement to their M-Pesa Till number or Paybill (or Airtel Money / T-Kash / bank account) minus platform fee. Escrow protects the buyer: funds release on delivery confirmation or after seven days if no dispute is raised.

Delivery across Kenya

Integrations with Sendy, Pick-Up Mtaani, Fargo Courier, and G4S for parcels. Same-day delivery in Nairobi (Westlands, Karen, Kilimani, Eastlands), Mombasa (Nyali, Bamburi), and selected routes in Kisumu, Nakuru, and Eldoret. Pick-Up Mtaani pickup points across 47 counties for low-cost dispatch.

Competitive landscape

Jumia and Kilimall dominate general-purpose e-commerce; Pigiame and Jiji lead classifieds. What GeraMarket offers sellers: lower take-rate (7% vs 10–15% on big platforms), native M-Pesa settlement without third-party gateways, and transparent, CAK-aligned dispute policy published in English and Kiswahili.

Popular categories in Kenya

  • Mobile phones and accessories (dominant category)
  • Fashion, shuka, and tailored clothing
  • Beauty and cosmetics
  • Home electronics
  • Second-hand vehicles and boda parts
  • Agricultural produce and Kenyan tea/coffee direct from farmers (see GeraFarm)

Related Gera products for Kenya

Sell on GeraMarket in Kenya β€” M-Pesa settlement, 7% fee

First 10 listings free. Escrow protects every sale.

Start Selling