Selling online in the UK changed meaningfully in 2024 with two converging rules: the Digital Markets, Competition and Consumers Act 2024 (DMCC) and HMRC's implementation of the OECD model reporting rules for digital platforms. Both shape how GeraMarket operates for British sellers today.

The UK regulatory stack

Consumer Rights Act 2015 — goods must be of satisfactory quality, fit for purpose, and as described. Consumers have 30 days for short-term rejection, then repair or replace.
Consumer Contracts Regulations 2013 — distance-selling 14-day cooling-off for UK B2C sales. We surface the cancellation form automatically on each buyer's order.
Digital Markets, Competition and Consumers Act 2024 — pricing must include all mandatory fees upfront (no drip pricing). Fake reviews are banned. We prohibit review incentives.
HMRC reporting (OECD DPI) — we report UK sellers who cross the £1,700/30-sales threshold annually. Sellers receive a Digital Platform Income Statement each January.
UK VAT — GeraMarket collects and remits UK VAT on B2C sales to UK consumers where the seller is overseas and the consignment value is under £135. UK-based sellers handle their own VAT on UK sales (register at £90,000 threshold).
UK GDPR / ICO — customer data is processed under UK GDPR. Our ICO registration number is on every page.

UK pricing — sellers and buyers

Listing fee: £0 (unlimited listings, unlike eBay insertion fees after the free allowance)
Final value fee: 5% of the sale price inclusive of postage
Payment processing: 1.4% + 20p per transaction (on top of the 5% FVF)
GeraMarket Plus for sellers: £12/month for promoted listings, bulk-edit, and VAT-invoice automation
Buyer protection: included free, covers non-delivery, not-as-described, and counterfeit claims

Fair comparison with UK alternatives

eBay UK — final-value fees around 12.8% + 30p for most categories. Largest UK audience. Strong seller tools.
Amazon Marketplace UK — referral fees 8–15% depending on category, FBA fees on top. Highest volume but tightest margin control.
Etsy UK — £0.16 listing + 6.5% transaction + payment processing (~4%). Craft/handmade niche.
Vinted — free for sellers, fashion resale focused. Buyer pays a protection fee.
Gumtree / Facebook Marketplace — local, free, no protection. High fraud risk.
GeraMarket — 5% FVF + payment processing. Full-category, buyer protection included, global shipping integrations.

Real UK use case — a Birmingham resale business

A side-hustler in Selly Oak sources vintage audio equipment and sells refurbished turntables. On eBay, a £250 sale returns roughly £215 after FVF, payment fee, and listing promotions. On GeraMarket the same sale returns roughly £235. Over 200 sales a year, that is £4,000 of margin — one full extra month of family income.

UK shipping & returns

Royal Mail, Evri, DPD, Yodel, InPost and Parcelforce integrations with discounted business rates
14-day statutory cancellation window auto-applied to UK B2C orders
Returns portal generates a pre-paid label for the buyer; the cost can be seller-funded or buyer-funded per your policy
Section 75 / chargeback disputes are escrow-held until resolution

Top UK selling cities on GeraMarket

London, Manchester, Glasgow, Birmingham, Leeds, Edinburgh, Bristol and Cardiff account for most UK seller activity. Home-based sellers in commuter belts (Reading, Milton Keynes, St Albans, Bromley) over-index on repeat-sale volume.

Related Gera services for UK sellers

GeraJobs — hire fulfilment and packing staff under UK employment law
GeraCash — multi-currency seller wallet with GBP, EUR and USD accounts
GeraCompliance — EU GPSR, UK GDPR and DMCC compliance workflows for online sellers

GeraMarket in the UK 2026 — Selling Online Under the Digital Markets, Competition and Consumers Act