GeraMarket in the US 2026 — Selling Online Beyond Etsy, Amazon Handmade, and eBay

US e-commerce crossed $1.1 trillion in 2023 according to US Census Bureau quarterly retail data, and the marketplace layer — Amazon, Etsy, eBay, Walmart Marketplace — took an outsize share of growth. The problem for independent sellers is that every incumbent marketplace has crept upwards on fees while adding ad-auction pressure: Etsy's off-site ads can cost 15% on top of transaction fees; Amazon referral fees are 8–17% depending on category plus FBA and storage. GeraMarket US is built to keep the seller's share of the revenue high while taking the compliance burden off their plate.

Marketplace facilitator laws and sales tax

Since the Supreme Court's South Dakota v. Wayfair decision in 2018, 45+ US states plus DC have enacted marketplace facilitator laws that shift sales tax collection from individual sellers to the marketplace itself. GeraMarket handles:

• State-level tax registration in every state where we exceed the economic nexus threshold
• Destination-based calculation at checkout (product tax code + delivery ZIP) using a certified tax engine
• Remittance and filing with each state department of revenue
• Exemption certificate handling for resale and non-profit buyers

Sellers see the net proceeds after tax; they do not touch sales tax for on-platform orders. Off-platform sales remain the seller's responsibility.

1099-K and IRS reporting

The American Rescue Plan lowered the 1099-K threshold from $20,000 + 200 transactions to $600, with staged rollouts. Per IRS guidance, the threshold is $5,000 for tax year 2025 (filed in 2026), $2,500 for 2026, and $600 for 2027. GeraMarket generates 1099-K forms automatically for US sellers above the threshold, delivered by January 31 to the seller's email and available in the seller dashboard.

FTC, CPSC, and product safety

• FTC Made in USA Labeling Rule: claims of US origin must be truthful and substantiated (“all or virtually all” standard).
• FTC MAP (Minimum Advertised Price) policies are contractual not legal, but GeraMarket does not enforce them against sellers — sellers price their own inventory.
• CPSIA: children's products require lead and phthalate testing plus a Children's Product Certificate. GeraMarket flags listings in regulated categories and requires certificate upload before going live.
• FDA: cosmetics, supplements, and food items have their own labeling and compliance rules. GeraMarket restricts listings to compliant categories and requires facility registration where applicable.
• CPSC recall feed: listings matching an active recall are blocked automatically.

US commissions compared

• GeraMarket US: 5–10% commission depending on category; no listing fee; payment processing included
• Etsy: 6.5% transaction + $0.20 per listing + 3% + $0.25 payment processing; off-site ads can add 12–15%
• Amazon Handmade: 15% referral fee; $39.99/month Professional plan; FBA storage extra
• eBay: 13.25% final value fee + $0.30 per order; promoted listings extra
• Walmart Marketplace: 6–15% referral depending on category
• Shopify: 0% marketplace fee (you pay for the store); ~2.9% + $0.30 payment processing; you drive all traffic

Fulfilment and shipping

GeraMarket integrates discounted rates with USPS, UPS, and FedEx via ShipStation/EasyPost connectors. Sellers can print labels from the dashboard, drop off at any USPS counter, or schedule UPS/FedEx pickup. Pickup-only local listings are supported for bulky items — useful in dense urban markets like NYC and LA where buyers prefer to collect in person.

A seller's week: Austin to Miami

A leather-goods maker in East Austin lists six new wallets on a Tuesday morning. Photos are shot against a white wall, dimensions in inches, weight in ounces. Marketplace facilitator tax is calculated automatically at checkout. By Thursday evening three wallets have sold — one to Brooklyn, one to Miami, one to Portland. The maker prints three USPS Priority labels from the dashboard, drops them at the corner post office on Friday, and the funds land in her Chase account the following Tuesday net of commission.

The wider Gera ecosystem

Sellers who also run home-service businesses can accept bookings on GeraHome. Seller payouts settle in dollars but can move to other currencies through GeraCash. Bulk lunch orders for a pop-up go through GeraEats. A Gera Prime Business tier waives seller subscription fees and includes priority support.

Sources

• IRS — Form 1099-K reporting thresholds and FAQs
• US Census Bureau — Quarterly E-commerce Retail Sales
• CPSC — Business guidance, CPSIA compliance
• FTC — Made in USA Labeling Rule
• Sales Tax Institute — Marketplace Facilitator Laws by State