How to Sell Online in Nigeria: Seller Guide for 2026
Published April 18, 2026 Β· 7 min read
Selling online in Nigeria in 2026 means registering with the Corporate Affairs Commission (CAC) as either a Business Name or Limited Liability Company, collecting payments via Paystack or Flutterwave, and shipping through GIG Logistics, Kwik, or an equivalent courier. Commission on a reputable marketplace typically runs 3β8%, and most successful sellers achieve sustainable margins of 20β40% after all costs.
This guide walks through the legal, payment, logistics, and marketplace choices that determine whether your Nigerian online business actually makes money.
How do I register legally?
Register at the Corporate Affairs Commission (pre.cac.gov.ng) as either:
- Business Name: simplest, β¦10,000ββ¦15,000 fee, suitable for sole traders
- Private Limited Company: more paperwork, β¦20,000ββ¦50,000, suitable for businesses planning to raise capital, hire staff, or protect personal liability
You'll also need a Tax Identification Number (TIN) from FIRS. For imports, CAC registration plus TIN lets you open an import licence. Under the Nigeria Data Protection Regulation (NDPR) 2019, online sellers collecting customer data must comply with basic data protection rules.
How do I accept payments?
Nigeria has a highly developed fintech ecosystem:
- Paystack: most popular, accepts Verve, Visa, Mastercard, bank transfer, USSD, Apple Pay
- Flutterwave: equivalent to Paystack, good for cross-border
- Opay/PalmPay: wallet-based, popular with younger and lower-income buyers
- Bank transfer: NIBSS Instant Payment (NIP) is near-universal
- Cash on delivery: still significant share of Nigerian e-commerce, particularly outside Lagos/Abuja
How does logistics work?
- GIG Logistics: nationwide, express and standard options
- Kwik: same-day delivery in Lagos, Abuja, Port Harcourt
- DHL Express: international priority
- Gokada/MAX.ng: motorcycle courier within Lagos
- NIPOST: government postal service, cheap but slow
- Local DispatchRider: per-kilometre rate for local deliveries
GeraMarket integrates directly with GIG and Kwik for label-generation and discounted rates.
What marketplace fees should I compare?
- GeraMarket: 3β8% commission, no listing fees
- Jumia: 5β15% plus shipping margin
- Konga: 7β15% plus fulfilment fees
- Instagram DM: 0% but no analytics, no buyer protection, no consumer trust, high cart abandonment
- Your own Shopify store: $29+/month plus 2.9% card fees plus all marketing cost
What categories sell best from Nigeria?
- Fashion: tailored Ankara, ready-to-wear, shoes
- Beauty and cosmetics: skin care, hair extensions, wigs
- Home goods and decor
- Food and drink (local market primarily, diaspora also)
- Electronics (domestic market)
- Tech accessories and phone cases
- Books and educational materials
Can I sell to buyers outside Nigeria?
Yes. The Nigerian diaspora in the US, UK, Canada, and Germany is sizeable and willing to buy authentic Nigerian goods online. GeraMarket supports cross-border listings with customs paperwork automation, multi-currency pricing, and integrated DHL/FedEx. Commission on international sales is the same as domestic.
List Your Products on GeraMarket Nigeria
3β8% commission. Paystack + Flutterwave. Integrated logistics with GIG and Kwik.
Start Selling