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GeraMarket / UK Business Vitality / Dudley

Dudley Business Vitality Score

GBVS 46.3/100Rank 273 of 354 UK local authorities · 2024

What is the business vitality score for Dudley in 2024?

In 2024, Dudley scores 46.3/100 on the Gera Business Vitality Score (GBVS), ranking 273 of 354 UK local authorities. The area recorded 1,175 business births, 33.5% 5-year enterprise survival, and 10,970 active enterprises, per ONS Business Demography 2024 (OGL v3.0).

Source:ONS Business Demography 2024·as of 2024updated annually (last: )
Gera Business Vitality Score (GBVS)46.3/100 — Moderate vitalityDudley · Rank 273 of 354 UK local authorities · ONS Business Demography 2024How this index is calculated

GBVS component breakdown

33.5%

5-year survival rate

Weight: 50% · 2019 cohort

+1.3%

Net birth rate

Weight: 30% · (births − deaths) / active

10,970

Active enterprises

Weight: 20% · normalised density

Dudley business data (2024)

ONS Business Demography 2024 — Dudley (GSS code: E08000027)
MetricDudley (2024)UK context
Gera Business Vitality Score (GBVS)46.3/100Mean: 50.0/100
5-year enterprise survival rate33.5%UK: 38.4%
Enterprise births (2024)1,175
Enterprise deaths (2024)1,030
Net birth rate+1.3%
Active enterprises (2024)10,970
National rank (GBVS)273 of 354

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Frequently asked questions

What is the business survival rate in Dudley?
In Dudley, 33.5% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
How many businesses were started in Dudley in 2024?
ONS Business Demography 2024 records 1,175 enterprise births and 1,030 enterprise deaths in Dudley, giving a net birth rate of +1.3% relative to the 10,970 active enterprises.
What does the Gera Business Vitality Score (GBVS) mean for Dudley?
A GBVS of 46.3/100 indicates moderate business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. Dudley ranks 273th nationally.
How does Dudley compare to other UK areas for business?
Dudley ranks 273 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Preston (54.3/100), Guildford (54.3/100), North West Leicestershire (54.2/100), Lincoln (54.2/100), Luton (54.2/100).

Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).