GeraMarket / UK Business Vitality / South Ayrshire
South Ayrshire Business Vitality Score
What is the business vitality score for South Ayrshire in 2024?
In 2024, South Ayrshire scores 45.9/100 on the Gera Business Vitality Score (GBVS), ranking 283 of 354 UK local authorities. The area recorded 335 business births, 38.9% 5-year enterprise survival, and 3,405 active enterprises, per ONS Business Demography 2024 (OGL v3.0).
GBVS component breakdown
38.9%
5-year survival rate
Weight: 50% · 2019 cohort
+0.6%
Net birth rate
Weight: 30% · (births − deaths) / active
3,405
Active enterprises
Weight: 20% · normalised density
South Ayrshire business data (2024)
| Metric | South Ayrshire (2024) | UK context |
|---|---|---|
| Gera Business Vitality Score (GBVS) | 45.9/100 | Mean: 50.0/100 |
| 5-year enterprise survival rate | 38.9% | UK: 38.4% |
| Enterprise births (2024) | 335 | — |
| Enterprise deaths (2024) | 315 | — |
| Net birth rate | +0.6% | — |
| Active enterprises (2024) | 3,405 | — |
| National rank (GBVS) | 283 of 354 | — |
Compare South Ayrshire with other UK areas
Filter all UK local authorities by GBVS score, survival rate, or net birth rate to find comparable or better-performing areas.
≥ 0/100
≥ 0%
354 areas match your filters. Showing top 25.
| Area | GBVS | 5yr surv. | Net birth | Active | Details |
|---|---|---|---|---|---|
| #1Westminster | 74.2/100 | 43.7% | +2.6% | 58,370 | View → |
| #2Isles of Scilly | 73.7/100 | 66.7% | +2.9% | 170 | View → |
| #3Camden | 67.4/100 | 38.0% | +3.9% | 40,825 | View → |
| #4Shetland Islands | 66.2/100 | 63.6% | +1.0% | 960 | View → |
| #5Derry City and Strabane | 63.7/100 | 44.2% | +5.2% | 5,005 | View → |
| #6Hackney | 63/100 | 39.3% | +3.3% | 29,340 | View → |
| #7Fermanagh and Omagh | 62.6/100 | 48.1% | +3.6% | 5,210 | View → |
| #8Islington | 62.3/100 | 36.5% | +4.3% | 26,145 | View → |
| #9Mid Ulster | 61.9/100 | 54.5% | +1.4% | 6,825 | View → |
| #10Leeds | 61/100 | 41.8% | +1.6% | 32,105 | View → |
| #11Tower Hamlets | 61/100 | 38.4% | +4.2% | 18,975 | View → |
| #12South Kesteven | 60.7/100 | 48.8% | +2.7% | 6,185 | View → |
| #13Belfast | 59.9/100 | 39.5% | +4.3% | 11,895 | View → |
| #14Cornwall | 59.8/100 | 46.8% | +0.8% | 23,255 | View → |
| #15Birmingham | 59.4/100 | 29.7% | +3.1% | 43,175 | View → |
| #16Hillingdon | 59.3/100 | 38.9% | +3.8% | 16,295 | View → |
| #17Cambridge | 59/100 | 48.0% | +2.4% | 5,375 | View → |
| #18Manchester | 58.9/100 | 33.9% | +3.8% | 26,230 | View → |
| #19Glasgow City | 58.9/100 | 40.1% | +2.5% | 22,170 | View → |
| #20Bradford | 58.6/100 | 41.0% | +2.6% | 18,630 | View → |
| #21Herefordshire County of | 58.4/100 | 50.0% | +1.2% | 9,100 | View → |
| #22Epping Forest | 58.1/100 | 48.1% | +1.6% | 9,080 | View → |
| #23Shropshire | 58/100 | 49.8% | +0.5% | 13,645 | View → |
| #24Torridge | 58/100 | 53.7% | +0.8% | 2,615 | View → |
| #25Powys | 57.9/100 | 50.0% | +1.4% | 5,830 | View → |
Source: ONS Business Demography 2025 (OGL v3.0). Showing top 25 of 354 matching areas.
Get business insights for South Ayrshire
Be the first to receive annual GBVS updates, local business trend reports, and new ONS Business Demography data for South Ayrshire and nearby areas.
Areas with similar GBVS to South Ayrshire
Frequently asked questions
- What is the business survival rate in South Ayrshire?
- In South Ayrshire, 38.9% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
- How many businesses were started in South Ayrshire in 2024?
- ONS Business Demography 2024 records 335 enterprise births and 315 enterprise deaths in South Ayrshire, giving a net birth rate of +0.6% relative to the 3,405 active enterprises.
- What does the Gera Business Vitality Score (GBVS) mean for South Ayrshire?
- A GBVS of 45.9/100 indicates moderate business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. South Ayrshire ranks 283th nationally.
- How does South Ayrshire compare to other UK areas for business?
- South Ayrshire ranks 283 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Nottingham (53.9/100), Breckland (53.9/100), Maidstone (53.9/100), Ashford (53.8/100), Melton (53.7/100).
Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).