How to Sell Online in Georgia and Armenia: The Complete Guide
E-commerce in Georgia and Armenia is growing fast, but most sellers do not know where to start. This guide covers everything from product selection to your first sale.
E-Commerce in the Caucasus: The Opportunity
Georgia and Armenia are two of the fastest-digitising economies in the Caucasus. Internet penetration in Georgia exceeds 75%; in Armenia, it is above 80%. Smartphone ownership is near-universal among working-age adults in both countries. Yet the e-commerce infrastructure β the marketplaces, the payment networks, the logistics β has lagged behind demand.
For sellers, this gap is an opportunity. The buyers are there. The infrastructure is arriving. The sellers who establish themselves now will have first-mover advantage in markets that are still taking shape.
What Sells Well in These Markets
Based on GeraMarket category data and regional market research, the strongest product categories for Georgia and Armenia include:
- Electronics and accessories β phone accessories, laptops, peripherals. High demand, frequent repurchase.
- Fashion and clothing β both imported and locally made. Georgian and Armenian consumers increasingly prefer local brands with traditional influences.
- Home goods and decor β Tbilisi's growing expatriate and tourism-driven real estate market drives strong demand.
- Food and artisan products β Georgian wine, Armenian brandy, artisan foods. High margin, strong gift market, increasingly popular for cross-border shipping.
- Health and beauty β cosmetics, skincare, supplements.
Choosing Where to Sell
You have three main options: your own website, social commerce (Instagram/Facebook shops), or a marketplace like GeraMarket. For most new sellers, starting on a marketplace is the right choice. You get immediate access to an existing buyer base, built-in payment processing, dispute resolution, and seller tools β without needing to build or market a website.
As your sales volume grows and you understand which products sell best, adding your own website alongside your marketplace presence makes strategic sense.
Setting Up on GeraMarket
- Register a seller account β business registration details, bank account or Idram account for payouts, and identity verification.
- Create your product listings β clear photos (minimum 3 per product), detailed descriptions, accurate pricing, and honest shipping timelines.
- Set your shipping options β GeraMarket integrates with local courier services in Georgia and Armenia. You can offer standard and express delivery at rates that are pre-negotiated by the platform.
- Receive orders and fulfil them β you receive an order notification, package the item, hand it to the courier or deliver personally, and confirm dispatch in the app.
- Get paid β funds settle to your account after delivery confirmation, typically within 3β5 business days.
Payments and Taxes
GeraMarket accepts local payment methods in both markets: Bog Pay and TBC Pay in Georgia, Idram and Telcell in Armenia, plus international cards. Sellers receive payouts in local currency (GEL or AMD) to their local bank or digital wallet.
Tax obligations vary. In Georgia, income from e-commerce is taxable under standard income or corporate tax rules. Armenia has similar provisions. GeraMarket provides monthly transaction reports that simplify tax filing β consult a local accountant for specific obligations.
Cross-Border Selling: Georgia to Armenia and Beyond
GeraMarket is built for cross-border commerce. Georgian sellers can ship to Armenian buyers and vice versa. The platform handles currency conversion at the point of sale and provides localised buyer experience in each country's language and currency. Shipping integration covers cross-border courier services for both markets.
Ready to start? Visit GeraMarket for Sellers and create your listing today.