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GeraMarket / UK Business Vitality / Gloucester

Gloucester Business Vitality Score

GBVS 53.7/100Rank 91 of 354 UK local authorities · 2024

What is the business vitality score for Gloucester in 2024?

In 2024, Gloucester scores 53.7/100 on the Gera Business Vitality Score (GBVS), ranking 91 of 354 UK local authorities. The area recorded 480 business births, 43.9% 5-year enterprise survival, and 4,080 active enterprises, per ONS Business Demography 2024 (OGL v3.0).

Source:ONS Business Demography 2024·as of 2024updated annually (last: )
Gera Business Vitality Score (GBVS)53.7/100 — Moderate vitalityGloucester · Rank 91 of 354 UK local authorities · ONS Business Demography 2024How this index is calculated

GBVS component breakdown

43.9%

5-year survival rate

Weight: 50% · 2019 cohort

+1.8%

Net birth rate

Weight: 30% · (births − deaths) / active

4,080

Active enterprises

Weight: 20% · normalised density

Gloucester business data (2024)

ONS Business Demography 2024 — Gloucester (GSS code: E07000081)
MetricGloucester (2024)UK context
Gera Business Vitality Score (GBVS)53.7/100Mean: 50.0/100
5-year enterprise survival rate43.9%UK: 38.4%
Enterprise births (2024)480
Enterprise deaths (2024)405
Net birth rate+1.8%
Active enterprises (2024)4,080
National rank (GBVS)91 of 354

Compare Gloucester with other UK areas

Filter all UK local authorities by GBVS score, survival rate, or net birth rate to find comparable or better-performing areas.

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354 areas match your filters. Showing top 25.

AreaGBVS5yr surv.Net birthActiveDetails
#1Westminster74.2/10043.7%+2.6%58,370View →
#2Isles of Scilly73.7/10066.7%+2.9%170View →
#3Camden67.4/10038.0%+3.9%40,825View →
#4Shetland Islands66.2/10063.6%+1.0%960View →
#5Derry City and Strabane63.7/10044.2%+5.2%5,005View →
#6Hackney63/10039.3%+3.3%29,340View →
#7Fermanagh and Omagh62.6/10048.1%+3.6%5,210View →
#8Islington62.3/10036.5%+4.3%26,145View →
#9Mid Ulster61.9/10054.5%+1.4%6,825View →
#10Leeds61/10041.8%+1.6%32,105View →
#11Tower Hamlets61/10038.4%+4.2%18,975View →
#12South Kesteven60.7/10048.8%+2.7%6,185View →
#13Belfast59.9/10039.5%+4.3%11,895View →
#14Cornwall59.8/10046.8%+0.8%23,255View →
#15Birmingham59.4/10029.7%+3.1%43,175View →
#16Hillingdon59.3/10038.9%+3.8%16,295View →
#17Cambridge59/10048.0%+2.4%5,375View →
#18Manchester58.9/10033.9%+3.8%26,230View →
#19Glasgow City58.9/10040.1%+2.5%22,170View →
#20Bradford58.6/10041.0%+2.6%18,630View →
#21Herefordshire County of58.4/10050.0%+1.2%9,100View →
#22Epping Forest58.1/10048.1%+1.6%9,080View →
#23Shropshire58/10049.8%+0.5%13,645View →
#24Torridge58/10053.7%+0.8%2,615View →
#25Powys57.9/10050.0%+1.4%5,830View →

Source: ONS Business Demography 2025 (OGL v3.0). Showing top 25 of 354 matching areas.

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Frequently asked questions

What is the business survival rate in Gloucester?
In Gloucester, 43.9% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
How many businesses were started in Gloucester in 2024?
ONS Business Demography 2024 records 480 enterprise births and 405 enterprise deaths in Gloucester, giving a net birth rate of +1.8% relative to the 4,080 active enterprises.
What does the Gera Business Vitality Score (GBVS) mean for Gloucester?
A GBVS of 53.7/100 indicates moderate business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. Gloucester ranks 91th nationally.
How does Gloucester compare to other UK areas for business?
Gloucester ranks 91 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Leeds (61/100), Tower Hamlets (61/100), South Kesteven (60.7/100), Belfast (59.9/100), Cornwall (59.8/100).

Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).