GeraMarket / UK Business Vitality / North Devon
North Devon Business Vitality Score
What is the business vitality score for North Devon in 2024?
In 2024, North Devon scores 52.1/100 on the Gera Business Vitality Score (GBVS), ranking 132 of 354 UK local authorities. The area recorded 350 business births, 47.1% 5-year enterprise survival, and 4,090 active enterprises, per ONS Business Demography 2024 (OGL v3.0).
GBVS component breakdown
47.1%
5-year survival rate
Weight: 50% · 2019 cohort
+0.4%
Net birth rate
Weight: 30% · (births − deaths) / active
4,090
Active enterprises
Weight: 20% · normalised density
North Devon business data (2024)
| Metric | North Devon (2024) | UK context |
|---|---|---|
| Gera Business Vitality Score (GBVS) | 52.1/100 | Mean: 50.0/100 |
| 5-year enterprise survival rate | 47.1% | UK: 38.4% |
| Enterprise births (2024) | 350 | — |
| Enterprise deaths (2024) | 335 | — |
| Net birth rate | +0.4% | — |
| Active enterprises (2024) | 4,090 | — |
| National rank (GBVS) | 132 of 354 | — |
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Frequently asked questions
- What is the business survival rate in North Devon?
- In North Devon, 47.1% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
- How many businesses were started in North Devon in 2024?
- ONS Business Demography 2024 records 350 enterprise births and 335 enterprise deaths in North Devon, giving a net birth rate of +0.4% relative to the 4,090 active enterprises.
- What does the Gera Business Vitality Score (GBVS) mean for North Devon?
- A GBVS of 52.1/100 indicates moderate business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. North Devon ranks 132th nationally.
- How does North Devon compare to other UK areas for business?
- North Devon ranks 132 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Belfast (59.9/100), Cornwall (59.8/100), Birmingham (59.4/100), Hillingdon (59.3/100), Cambridge (59/100).
Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).