GeraMarket / UK Business Vitality / Redditch
Redditch Business Vitality Score
What is the business vitality score for Redditch in 2024?
In 2024, Redditch scores 25.4/100 on the Gera Business Vitality Score (GBVS), ranking 352 of 354 UK local authorities. The area recorded 320 business births, 19.2% 5-year enterprise survival, and 3,200 active enterprises, per ONS Business Demography 2024 (OGL v3.0).
GBVS component breakdown
19.2%
5-year survival rate
Weight: 50% · 2019 cohort
-1.1%
Net birth rate
Weight: 30% · (births − deaths) / active
3,200
Active enterprises
Weight: 20% · normalised density
Redditch business data (2024)
| Metric | Redditch (2024) | UK context |
|---|---|---|
| Gera Business Vitality Score (GBVS) | 25.4/100 | Mean: 50.0/100 |
| 5-year enterprise survival rate | 19.2% | UK: 38.4% |
| Enterprise births (2024) | 320 | — |
| Enterprise deaths (2024) | 355 | — |
| Net birth rate | -1.1% | — |
| Active enterprises (2024) | 3,200 | — |
| National rank (GBVS) | 352 of 354 | — |
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Frequently asked questions
- What is the business survival rate in Redditch?
- In Redditch, 19.2% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
- How many businesses were started in Redditch in 2024?
- ONS Business Demography 2024 records 320 enterprise births and 355 enterprise deaths in Redditch, giving a net birth rate of -1.1% relative to the 3,200 active enterprises.
- What does the Gera Business Vitality Score (GBVS) mean for Redditch?
- A GBVS of 25.4/100 indicates low business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. Redditch ranks 352th nationally.
- How does Redditch compare to other UK areas for business?
- Redditch ranks 352 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Mansfield (32/100), Torfaen (30.5/100), Blackpool (29.1/100), Wyre Forest (24.5/100).
Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).