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GeraMarket / UK Business Vitality / Stafford

Stafford Business Vitality Score

GBVS 56/100Rank 45 of 354 UK local authorities · 2024

What is the business vitality score for Stafford in 2024?

In 2024, Stafford scores 56/100 on the Gera Business Vitality Score (GBVS), ranking 45 of 354 UK local authorities. The area recorded 500 business births, 47.3% 5-year enterprise survival, and 5,160 active enterprises, per ONS Business Demography 2024 (OGL v3.0).

Source:ONS Business Demography 2024·as of 2024updated annually (last: )
Gera Business Vitality Score (GBVS)56/100 — Moderate vitalityStafford · Rank 45 of 354 UK local authorities · ONS Business Demography 2024How this index is calculated

GBVS component breakdown

47.3%

5-year survival rate

Weight: 50% · 2019 cohort

+1.6%

Net birth rate

Weight: 30% · (births − deaths) / active

5,160

Active enterprises

Weight: 20% · normalised density

Stafford business data (2024)

ONS Business Demography 2024 — Stafford (GSS code: E07000197)
MetricStafford (2024)UK context
Gera Business Vitality Score (GBVS)56/100Mean: 50.0/100
5-year enterprise survival rate47.3%UK: 38.4%
Enterprise births (2024)500
Enterprise deaths (2024)420
Net birth rate+1.6%
Active enterprises (2024)5,160
National rank (GBVS)45 of 354

Compare Stafford with other UK areas

Filter all UK local authorities by GBVS score, survival rate, or net birth rate to find comparable or better-performing areas.

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354 areas match your filters. Showing top 25.

AreaGBVS5yr surv.Net birthActiveDetails
#1Westminster74.2/10043.7%+2.6%58,370View →
#2Isles of Scilly73.7/10066.7%+2.9%170View →
#3Camden67.4/10038.0%+3.9%40,825View →
#4Shetland Islands66.2/10063.6%+1.0%960View →
#5Derry City and Strabane63.7/10044.2%+5.2%5,005View →
#6Hackney63/10039.3%+3.3%29,340View →
#7Fermanagh and Omagh62.6/10048.1%+3.6%5,210View →
#8Islington62.3/10036.5%+4.3%26,145View →
#9Mid Ulster61.9/10054.5%+1.4%6,825View →
#10Leeds61/10041.8%+1.6%32,105View →
#11Tower Hamlets61/10038.4%+4.2%18,975View →
#12South Kesteven60.7/10048.8%+2.7%6,185View →
#13Belfast59.9/10039.5%+4.3%11,895View →
#14Cornwall59.8/10046.8%+0.8%23,255View →
#15Birmingham59.4/10029.7%+3.1%43,175View →
#16Hillingdon59.3/10038.9%+3.8%16,295View →
#17Cambridge59/10048.0%+2.4%5,375View →
#18Manchester58.9/10033.9%+3.8%26,230View →
#19Glasgow City58.9/10040.1%+2.5%22,170View →
#20Bradford58.6/10041.0%+2.6%18,630View →
#21Herefordshire County of58.4/10050.0%+1.2%9,100View →
#22Epping Forest58.1/10048.1%+1.6%9,080View →
#23Shropshire58/10049.8%+0.5%13,645View →
#24Torridge58/10053.7%+0.8%2,615View →
#25Powys57.9/10050.0%+1.4%5,830View →

Source: ONS Business Demography 2025 (OGL v3.0). Showing top 25 of 354 matching areas.

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Frequently asked questions

What is the business survival rate in Stafford?
In Stafford, 47.3% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
How many businesses were started in Stafford in 2024?
ONS Business Demography 2024 records 500 enterprise births and 420 enterprise deaths in Stafford, giving a net birth rate of +1.6% relative to the 5,160 active enterprises.
What does the Gera Business Vitality Score (GBVS) mean for Stafford?
A GBVS of 56/100 indicates moderate business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. Stafford ranks 45th nationally.
How does Stafford compare to other UK areas for business?
Stafford ranks 45 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Derry City and Strabane (63.7/100), Hackney (63/100), Fermanagh and Omagh (62.6/100), Islington (62.3/100), Mid Ulster (61.9/100).

Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).