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GeraMarket / UK Business Vitality / Stratford-on-Avon

Stratford-on-Avon Business Vitality Score

GBVS 40.5/100Rank 332 of 354 UK local authorities · 2024

What is the business vitality score for Stratford-on-Avon in 2024?

In 2024, Stratford-on-Avon scores 40.5/100 on the Gera Business Vitality Score (GBVS), ranking 332 of 354 UK local authorities. The area recorded 725 business births, 43.9% 5-year enterprise survival, and 8,305 active enterprises, per ONS Business Demography 2024 (OGL v3.0).

Source:ONS Business Demography 2024·as of 2024updated annually (last: )
Gera Business Vitality Score (GBVS)40.5/100 — Low vitalityStratford-on-Avon · Rank 332 of 354 UK local authorities · ONS Business Demography 2024How this index is calculated

GBVS component breakdown

43.9%

5-year survival rate

Weight: 50% · 2019 cohort

-3.4%

Net birth rate

Weight: 30% · (births − deaths) / active

8,305

Active enterprises

Weight: 20% · normalised density

Stratford-on-Avon business data (2024)

ONS Business Demography 2024 — Stratford-on-Avon (GSS code: E07000221)
MetricStratford-on-Avon (2024)UK context
Gera Business Vitality Score (GBVS)40.5/100Mean: 50.0/100
5-year enterprise survival rate43.9%UK: 38.4%
Enterprise births (2024)725
Enterprise deaths (2024)1,005
Net birth rate-3.4%
Active enterprises (2024)8,305
National rank (GBVS)332 of 354

Compare Stratford-on-Avon with other UK areas

Filter all UK local authorities by GBVS score, survival rate, or net birth rate to find comparable or better-performing areas.

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354 areas match your filters. Showing top 25.

AreaGBVS5yr surv.Net birthActiveDetails
#1Westminster74.2/10043.7%+2.6%58,370View →
#2Isles of Scilly73.7/10066.7%+2.9%170View →
#3Camden67.4/10038.0%+3.9%40,825View →
#4Shetland Islands66.2/10063.6%+1.0%960View →
#5Derry City and Strabane63.7/10044.2%+5.2%5,005View →
#6Hackney63/10039.3%+3.3%29,340View →
#7Fermanagh and Omagh62.6/10048.1%+3.6%5,210View →
#8Islington62.3/10036.5%+4.3%26,145View →
#9Mid Ulster61.9/10054.5%+1.4%6,825View →
#10Leeds61/10041.8%+1.6%32,105View →
#11Tower Hamlets61/10038.4%+4.2%18,975View →
#12South Kesteven60.7/10048.8%+2.7%6,185View →
#13Belfast59.9/10039.5%+4.3%11,895View →
#14Cornwall59.8/10046.8%+0.8%23,255View →
#15Birmingham59.4/10029.7%+3.1%43,175View →
#16Hillingdon59.3/10038.9%+3.8%16,295View →
#17Cambridge59/10048.0%+2.4%5,375View →
#18Manchester58.9/10033.9%+3.8%26,230View →
#19Glasgow City58.9/10040.1%+2.5%22,170View →
#20Bradford58.6/10041.0%+2.6%18,630View →
#21Herefordshire County of58.4/10050.0%+1.2%9,100View →
#22Epping Forest58.1/10048.1%+1.6%9,080View →
#23Shropshire58/10049.8%+0.5%13,645View →
#24Torridge58/10053.7%+0.8%2,615View →
#25Powys57.9/10050.0%+1.4%5,830View →

Source: ONS Business Demography 2025 (OGL v3.0). Showing top 25 of 354 matching areas.

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Frequently asked questions

What is the business survival rate in Stratford-on-Avon?
In Stratford-on-Avon, 43.9% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
How many businesses were started in Stratford-on-Avon in 2024?
ONS Business Demography 2024 records 725 enterprise births and 1,005 enterprise deaths in Stratford-on-Avon, giving a net birth rate of -3.4% relative to the 8,305 active enterprises.
What does the Gera Business Vitality Score (GBVS) mean for Stratford-on-Avon?
A GBVS of 40.5/100 indicates low business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. Stratford-on-Avon ranks 332th nationally.
How does Stratford-on-Avon compare to other UK areas for business?
Stratford-on-Avon ranks 332 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Middlesbrough (48.5/100), Kingston upon Hull, City of (48.5/100), Great Yarmouth (48.4/100), Bexley (48.2/100), Basingstoke and Deane (48.2/100).

Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).