GeraMarket / UK Business Vitality / Sutton
Sutton Business Vitality Score
What is the business vitality score for Sutton in 2024?
In 2024, Sutton scores 49.3/100 on the Gera Business Vitality Score (GBVS), ranking 218 of 354 UK local authorities. The area recorded 1,025 business births, 36.6% 5-year enterprise survival, and 9,145 active enterprises, per ONS Business Demography 2024 (OGL v3.0).
GBVS component breakdown
36.6%
5-year survival rate
Weight: 50% · 2019 cohort
+1.8%
Net birth rate
Weight: 30% · (births − deaths) / active
9,145
Active enterprises
Weight: 20% · normalised density
Sutton business data (2024)
| Metric | Sutton (2024) | UK context |
|---|---|---|
| Gera Business Vitality Score (GBVS) | 49.3/100 | Mean: 50.0/100 |
| 5-year enterprise survival rate | 36.6% | UK: 38.4% |
| Enterprise births (2024) | 1,025 | — |
| Enterprise deaths (2024) | 865 | — |
| Net birth rate | +1.8% | — |
| Active enterprises (2024) | 9,145 | — |
| National rank (GBVS) | 218 of 354 | — |
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Frequently asked questions
- What is the business survival rate in Sutton?
- In Sutton, 36.6% of enterprises born in 2019 survived to their 5th year (2023), per ONS Business Demography Table 5.1a. The UK average 5-year survival rate is 38.4%.
- How many businesses were started in Sutton in 2024?
- ONS Business Demography 2024 records 1,025 enterprise births and 865 enterprise deaths in Sutton, giving a net birth rate of +1.8% relative to the 9,145 active enterprises.
- What does the Gera Business Vitality Score (GBVS) mean for Sutton?
- A GBVS of 49.3/100 indicates moderate business vitality. The score combines 5-year survival rate (50% weight), net business birth rate (30%), and active enterprise density (20%), each normalised across all 354 UK local authorities. Sutton ranks 218th nationally.
- How does Sutton compare to other UK areas for business?
- Sutton ranks 218 of 354 UK local authorities on the GBVS. Similar-scoring areas include: Cheshire East (57.2/100), Ealing (57/100), Redbridge (57/100), East Devon (56.9/100), Blackburn with Darwen (56.7/100).
Contains public sector information published by Office for National Statistics and licensed under the Open Government Licence v3.0. Source: ONS Business Demography 2024 (2024, published 20 November 2025).